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National Repository of Grey Literature

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	Optimalization of Web Pages and Strategy of Selling Horna, Michal ; Fialová, Hana (referee) ; Koch, Miloš (advisor) My work is focused on web site’s optimization for search engines, optimization tricks and consequent sale strategy, including marketing and manager’s knowledge of economic branch such as competition, propagation and market’s presentation. Detailed record
	Optimalization of Web Pages and Strategy of Selling Horna, Michal ; Fialová, Hana (referee) ; Koch, Miloš (advisor) My work is focused on web site’s optimization for search engines, optimization tricks and consequent sale strategy, including marketing and manager’s knowledge of economic branch such as competition, propagation and market’s presentation. Detailed record
	Řešení Prodej v současné obchodní praxe Moskalenko, Taras ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee) This master thesis focuses on the issue of practical implementation of Solution Selling philosophy in general and of its principles in particular. It also covers topics of the sales function in a company, sales workforce and related problems with hiring and differentiating between sales positions, theoretical background of Solution Selling and discussion about its topicality and ability to address needs of modern economic environment. Empirical part is based on three case studies of such companies as VMware, Cisco and DuPont and example of business model of IBM Corporation, which successfully uses Solution Selling as a core for its operational activities. Results of findings are provided in the end of practical part and in general conclusions. Detailed record

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